Plant Sumo Interviews - jose hernandez

Jose Hernandez

ChipMonk Baking

Jose is the co-founder of ChipMonk Baking, a keto and gluten-free bakery dedicated to helping people mindfully satisfy their sweet tooth. Jose has a passion for health and wellness and studied both Human Biology and Exercise Science at the University of Texas at Austin with the goal of going into medicine. However, he decided to pursue preventive health through food and exercise as he felt that more people could be helped.

Company Profiles

When You Feel Overwhelmed Or Unfocused, Or Have Lost Your Focus Temporarily, What Do You Do?

I take a 20-minute break and meditate using headspace (app) to calm my mind and regain clarity.

In the last five years, what new belief, behavior, or habit has most improved your life?

Mindfulness. It's taught me to be more aware and mindful of my surroundings, thoughts, and actions.

Tell us about your business. What does it do and what value do you add?

ChipMonk Baking is a low carb and gluten-free bakery dedicated to mindfully satisfying your sweet tooth. We use carefully chosen ingredients to keep blood sugar and insulin down but maintain the satisfaction associated with dessert the same.

Where do you see your industry in the next 5 years?

Low carb/sugar and keto diets are taking off because they're not a fad, they're a sustainable and healthy way of life. Many people are starting to realize the impact food has on their health and are all gradually moving towards better food choices.

What is the most surprising thing you've seen in your industry?

In the food industry, it's mind baffling how many companies make false claims using catchy marketing. Just because something is low fat or vegan, doesn't mean it's good for you. Sugar is one of the worst things you can eat in excess and people don't know to look for it.

What's your favourite vegan meal?

Coconut Chia Pudding. I add fresh fruits as well.

What is one of the best or most worthwhile investments you’ve ever made?

Learning to meditate has been the most beneficial investment of time because it's helped out in all aspects of life. It's especially effective in learning to live in the moment and helped reduce stress and anxiety.

What profession other than your own would you like to attempt?

Being an F-1 driver.

Are you vegan, vegetarian, flexitarian or something else entirely?

I'm a low carb dieter to manage my type two diabetes. Most of my calories come from fats like avocados, nuts/seeds, animal fats, and cold-pressed oils. I eat low sugar fruits like berries and most veggies but stay away from the starchy ones. I call it the squirrel diet on account of the outrageous amount of nuts and seeds I eat.

What's your favourite vegetable?

It depends on how it's cooked but it's tough to beat good brussel sprouts. A close second is asparagus.

What did you have for breakfast this morning?

A black coffee. I skip breakfast every day because I practice intermittent fasting for hrs a day. My eating window starts at lunch and ends at dinner.

About the Author


Heather Wilkinson is a globe-trotting content creator and PR enthusiast who’s finally put down roots in her native UK. When she isn’t working, you’ll find her pretending to care about Minecraft for her son’s sake, while secretly reading the latest Ace Atkins novel (or sleeping – her second favourite past-time).