Plant Sumo Interviews - whitney lauritsen

Whitney Lauritsen

Whitney Lauritsen is a well-being coach, podcast host, and content creator who shares lifestyle practices and product recommendations that improve the quality of body, mind, and planet. She explores mental health, mindful living, and sustainability on This Might Get Uncomfortable and, and advises creative entrepreneurs with digital marketing that amplifies their passions.

What Is The Book (Or Books) You’ve Given Most As A Gift, And Why?

The Five Love Languages, The Four Tendencies, and everything by Brene Brown. These books taught me more about myself and others, which greatly improved my personal and professional relationships.

When You Feel Overwhelmed Or Unfocused, Or Have Lost Your Focus Temporarily, What Do You Do?

I step away and do something else...or nothing at all. I let myself take the time I need to relax and refocus, then go back to the project when I feel truly ready.

What are bad recommendations you hear in your profession or area of expertise?

Numbers are important. I'm not a fan of metrics because they can consume us and get us stuck in the comparison trap. I'd love to see more content creators and small business owners focus on adding value instead.

Tell us about your business. What does it do and what value do you add?

My work is spread across a few fields (health, well-being, and business) and what it all has in common is my desire to uplift others. I think supporting people is the most rewarding thing.

What profession other than your own would you like to attempt?

Graphic design/ illustration.

Tell us about someone you admire and why you admire them?

Elizabeth Gilbert. Her Instagram account inspires me because it doesn't look "perfect". Instead, it looks real, down to earth, and from the heart. I think of her whenever I need a reminder that photos don't need to be posed or edited to resonate with many people.

What's your favourite holiday destination?

My parent's home in Massachusetts.

What's your star sign?


What's your favourite colour?


What's your favourite vegan meal?

Is coffee considered a meal? I hope so because coffee would definitely be my favorite.

If You Could Have A Gigantic Billboard Anywhere With Anything On It — What Would It Say And Why?

Stop the glorification of busyness. I think hustle culture is causing more harm than good. We need rest and currently many people feel guilty when they don't feel productive or efficient.

What careers advice would you give to your 21-year old self?

Don't worry so much. Just keep moving and along the piece to fall into place, even in ways you don't anticipate or imagine. Flow with the redirections and breathe through the perceptions of failure. Develop a meditation practice.

What is one of the best or most worthwhile investments you’ve ever made?

Buying Apple and Tesla stock years ago! I'm hoping investing in Beyond Meat pays off in the long run too.

What is a useful skill someone could learn in one minute?


Are you vegan, vegetarian, flexitarian or something else entirely?


What's your favourite vegetable?


What one song can you listen to every day non-stop?

God Willin' And The Creek Don't Rise by Ray LaMontagne

What did you have for breakfast this morning?

A homemade latte with organic espresso, stevia, and pea protein milk

What's something exciting you're currently working on/learning that only a few people know about?

An ebook called The Mindful Mug that's all about coffee and an online support community called Beyond Measure.

About the Author


Heather Wilkinson is a globe-trotting content creator and PR enthusiast who’s finally put down roots in her native UK. When she isn’t working, you’ll find her pretending to care about Minecraft for her son’s sake, while secretly reading the latest Ace Atkins novel (or sleeping – her second favourite past-time).