Every major UK supermarket now sells vegan cake. Look for Tesco Plant Chef and Free From, Sainsbury's Plant Pioneers, Asda Free From and Plant Based, Morrisons Plant Revolution, M&S Plant Kitchen, Co-op GRO and Waitrose Plant Living. Several standard cakes - including some jam-filled sponges and some party rings-style iced cakes - are also accidentally vegan.
Last updated: 26 March 2025
At a glance
| Supermarket | Vegan range name | Where to look |
|---|---|---|
| Tesco | Plant Chef / Free From | Bakery and free-from aisle |
| Sainsbury's | Plant Pioneers | Bakery and free-from aisle |
| Asda | Plant Based / Free From | Free-from aisle |
| Morrisons | Plant Revolution | Bakery counter and free-from |
| M&S | Plant Kitchen | Chilled desserts and bakery |
| Co-op | GRO | Bakery aisle |
| Waitrose | Plant Living | Chilled desserts and bakery |
| Aldi / Lidl | Plant Menu / Vemondo | Free-from and seasonal ranges |
Accidentally vegan cakes
Some long-standing supermarket cakes contain no egg or dairy simply because of how they were formulated - typically jam-filled sponge rolls, some iced fingers and certain fruit cakes. They are not labelled vegan, so check the bold allergen line rather than the front of the box.
Buying vegan cake for an occasion
Supermarket celebration cakes in vegan form are now available to order in most chains, but stock in store is limited and usually single-serve or eight-inch. For a party or an office event it is worth ordering ahead rather than relying on what is on the shelf that day.
Feeding a group
If you are catering for a mixed group, a vegan cake is the one dessert that everyone at the table can eat, including people avoiding dairy and egg for allergy reasons. That is why it is usually the sensible default for an office birthday rather than a separate "special" option.
Frequently asked questions
Which supermarket has the best vegan cake?
M&S Plant Kitchen and Sainsbury's Plant Pioneers are the most consistently well reviewed, but ranges change often and all the major chains now carry vegan cake.
Are any normal supermarket cakes accidentally vegan?
Yes. Some jam-filled sponges, iced fingers and fruit cakes contain no egg or dairy. Check the allergen line.
Can you get a vegan birthday cake from a supermarket?
Yes, most major chains offer vegan celebration cakes, though many need ordering in advance.
Is vegan cake healthier?
Not necessarily. It contains no dairy or egg and usually less saturated fat, but the sugar content is much the same.
Would rather someone else cooked? Plant Sumo makes fresh, chef-cooked plant-based meals and delivers them across London - weekly subscriptions for individuals and full catering for offices, events and weddings.
Weekly meal subscription · One-off boxes · Catering · See the menu
More like this: Vegan guides.


